Sr. Marketing Analyst, B2B

3 weeks ago

Lipa City, Calabarzon, Philippines Power Digital Marketing Full time
Overview

Join to apply for the Sr. Marketing Analyst, B2B role at Power Digital Marketing

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Join to apply for the Sr. Marketing Analyst, B2B role at Power Digital Marketing

About Power Digital Marketing

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Power Digital's people and culture are at the core of our success, and we are an Equal Opportunity Employer. Diversity in backgrounds and experiences is paramount. All genuine job openings will be posted on our careers page. If you have doubts about authenticity, contact recruiting@powerdigital.com.

Responsibilities
  • Auditing current and prospective clients' marketing programs and crafting integrated marketing plans across channels, with emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, YouTube).
  • Collaborating with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to develop and apply impactful marketing strategies.
  • Determining budget allocations by channel, medium, objective and funnel stage.
  • Coordinating with channel teams to ensure alignment with the overarching plan.
  • Research and analysis of prospective clients, industries, competitors, ideal customer profiles and sentiment.
  • Forecasting and pressure-testing projections to align with budgets and business objectives.
Role Requirements
  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience with large sets of campaigns and/or clients (e.g., $100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the broader marketing and media buying landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Asana and Slack
Key Performance Indicators
  • Appraisal Production (10+/mo)
  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)
Most Important Things (MITs)
  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

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