Sports Marketing Strategist
8 hours ago
Job Description
The Asiatraders Corporation is seeking a highly skilled and experienced Sports Marketing Strategist to develop and execute marketing strategies that drive sales and enhance the brand's presence in the market. This role involves creating comprehensive marketing plans that align with company goals, conducting market research, identifying target demographics, and planning promotional activities across various channels.
Key Responsibilities
- Develop Marketing Strategies: Create and implement marketing plans that achieve business objectives, incorporating market research, competitor analysis, and customer insights.
- Manage Campaigns: Oversee marketing campaigns across social media, email, and traditional media, ensuring timely delivery and adherence to budget constraints.
- Brand Management: Maintain and enhance the brand's image by ensuring consistent messaging across all marketing materials.
- Event Promotion: Plan, execute, and promote various sporting events to increase brand visibility, securing sponsorships and partnerships as needed.
- Analytics and Reporting: Utilize analytics tools to measure campaign success and provide reports to management on performance and ROI.
- Lead and Collaborate: Work closely with other departments to create cohesive marketing strategies, leading a team of marketing professionals and providing guidance.
Qualifications and Skills
- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience: At least 3-5 years of experience in marketing, particularly in the sports or retail industry, with previous experience managing a team beneficial.
- Knowledge: Comprehensive understanding of marketing principles, consumer behavior, and digital marketing, familiarity with the sports industry and current trends.
- Skills: Excellent communication, presentation, and negotiation skills, proficiency in analytics software and marketing tools.
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