Senior Marketing Executive

12 hours ago


Quezon City, National Capital Region, Philippines Asiatraders Corporation Full time

About the Role

The Asiatraders Corporation is seeking a highly motivated and experienced Senior Marketing Executive - Sports Industry to drive sales growth and enhance brand presence in the sports market. This role involves developing and executing marketing strategies, managing campaigns, and promoting sporting events to increase brand visibility.

Key Responsibilities

  • Strategy Development: Create comprehensive marketing plans that align with company objectives, incorporating market research, competitor analysis, and customer insights.
  • Campaign Execution: Oversee marketing campaigns across various channels, ensuring timely delivery and adherence to budget constraints.
  • Brand Management: Maintain and enhance the brand's image by ensuring consistent messaging across all marketing materials.
  • Event Planning: Plan, execute, and promote various sporting events to increase brand visibility, securing sponsorships and partnerships as needed.
  • Performance Analysis: Utilize analytics tools to measure campaign success and provide reports to management on performance and ROI.
  • Team Leadership: Work closely with other departments to create cohesive marketing strategies, leading a team of marketing professionals and providing guidance.

Requirements

  • Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Experience: At least 3-5 years of experience in marketing, particularly in the sports or retail industry, with previous experience managing a team beneficial.
  • Skills: Excellent communication, presentation, and negotiation skills, proficiency in analytics software and marketing tools.


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