Customer Engagement Marketer

The ideal candidate will be responsible for designing and executing comprehensive email marketing campaigns across various customer segments, focusing on acquisition, retention, and re-engagement strategies.

Key responsibilities include campaign creation, email database management, creating compelling email content, monitoring email deliverability, managing sender reputation, and ensuring compliance with email marketing regulations.

• Campaign Creation: Develop and execute strategic email marketing campaigns that drive customer engagement and revenue growth.
• Email Database Management: Build, segment, and personalize subscriber lists to maximize deliverability and engagement rates.
• Create Compelling Email Content: Craft engaging subject lines, copy, and HTML templates that align with brand guidelines and drive conversions.
• Monitor Email Deliverability: Analyze and optimize email performance metrics to ensure optimal results.

Flows/Automations

• Setup and create Flows briefed in by the CRM team which include filters, draft email/SMS messages, time delays, property profile updates.
• Review Flow performance regularly and report back on any insights and optimisations.

Optimisations

• Conduct A/B testing on subject lines, content, send times, and design elements to continuously improve campaign performance.
• Build and optimize automated email sequences including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.

QA/Testing

• Ensure all email and SMS campaigns and templates are error-free.
• Test email templates in Litmus to ensure they render across devices.
• Ensure all email and SMS flow/campaign messages have valid links, images, fall-back alt text.
• Conduct testing on all Flows to ensure correct filters are setup and correct profiles are entering at the right time.
• Conduct testing to ensure dynamic content blocks are setup.

General Klaviyo Management

• Create and build email templates that are designed in Figma (or equivalent) using Klaviyo drag and drop builder.
• Assist with the creation of sign up forms (fly outs, pop ups, embed forms).
• Review and setup client tech stack integrations in Klaviyo including (but not limited to) Okendo, Yotpo, Elevar, Instant, Customer.AI.
• Segmentation setup support based on purchasing behaviour and email/SMS engagement.

Reporting

• Provide detailed analytics and performance reporting on email campaigns, including open rates, click-through rates, conversion rates, and ROI metrics.

About You:

• Minimum 2-3 years of email marketing or digital marketing experience.
• Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools.
• Proficiency in HTML/CSS for email template customization and troubleshooting.
• Strong analytical skills with experience in email marketing metrics and performance optimization.
• Knowledge of email deliverability best practices and compliance regulations.
• Experience with marketing automation and customer segmentation strategies.
• Excellent written communication skills with ability to craft engaging email content.
• Familiarity with CRM systems and customer data management.
• Ability to work independently while managing multiple campaigns and deadlines.
• Creative mindset with attention to detail and brand consistency.

Cultural Fit

In addition to your email marketing skills and experience, we seek someone who fits well with our culture and team. Our supportive and humble team culture allows you to be yourself, fostering an environment for personal and professional growth. We value your development with extensive performance and learning cycles, regular development conversations, self-reflection exercises, and 360 feedback opportunities.