
Senior Customer Engagement Specialist
2 days ago
The Marketing Manager plays a vital role in delivering personalized, data-driven experiences that engage, convert, and retain professionals and consumers.
About the PositionThis individual contributor will support and optimize marketing programs across email, push notifications, and in-app messaging.
Main Responsibilities:- Manage and optimize marketing programs across email, push, and in-app messaging.
- Execute A/B tests and experimentation to improve campaign performance and customer engagement.
- Analyze campaign performance metrics, identify trends, and provide actionable insights to refine messaging, timing, and targeting.
- Support the development and refinement of campaign ideas, working closely with creative and technical teams.
- Implement audience segmentation strategies to personalize customer journeys.
- Deploy and optimize campaigns with limited guidance, proactively identifying inefficiencies and improving processes.
- Contribute to marketing strategy discussions and support campaign planning and execution.
- Review dashboards, summarize results, and use data to inform decision-making and strategy adjustments.
- Manage small projects or process improvements, proactively anticipating challenges and taking ownership of deliverables.
- 3-5 years of experience in Marketing, CRM, or related marketing roles.
- Hands-on experience managing marketing campaigns, including email, push, and in-app messaging.
- Strong understanding of audience segmentation, personalization, and marketing best practices.
- Experience running A/B tests and using data-driven insights to optimize campaigns.
- Strong analytical skills, with the ability to interpret campaign performance metrics and recommend optimizations.
- Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
- Proactive problem-solver with attention to detail and a continuous improvement mindset.
- Strong communication skills, with the ability to present insights and recommendations clearly to stakeholders.
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