Channel Growth Specialist

1 day ago

Mandaluyong City, National Capital Region, Philippines beBeeChannelGrowth Full time $80,000 - $100,000
Job Overview

This is a strategic role that focuses on developing and executing a partner growth strategy to expand the pipeline from the NetSuite ecosystem and other construction-tech partners. A successful Channel Growth Specialist will design and operate a repeatable marketing engine to convert traffic into qualified leads, opportunities, and customer advocacy.

Main Responsibilities
  • Generate 6-8 new leads per month sourced or influenced by partners.
  • Cultivate 12-18 active, producing partners, with at least six NetSuite Account Executives regularly bringing in business.
  • Improve the website's lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30%.
  • Create at least six named customer success stories and secure four or more public reviews.
  • Establish a quarterly webinar schedule and co-host 2-3 industry events.
  • Document playbooks and repeatable processes, such as sales/partner onboarding guides, co-sell playbooks, and webinar/event checklists.
Key Programs and Processes

The Channel Growth Specialist will be responsible for building and owning the following programs and core processes:

  • Partner Strategy & Operations: Develop an Ideal Customer Profile and tiering framework, a recruiting playbook, and a referral structure.
  • Growth Marketing Engine: Create a content calendar, optimize the website, manage events, and develop customer marketing initiatives like case studies and reviews.
  • Core Processes: Establish and document key processes such as lead registration and co-selling, partner onboarding, webinar execution, and the collection of customer success stories.
Requirements
  • 3 to 5 years of experience in SDR.
  • Fluency in the NetSuite ecosystem and experience in both partner management and marketing.
  • Comfort with CRM and marketing operations.
  • 60% partner-sourced pipeline and 40% on marketing conversions and assets (total KPI).
  • US Working Hours; Remote.

We are looking for an experienced professional who can drive our channel growth efforts and help us achieve our business objectives.

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