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Marketing Performance Coordinator

2 weeks ago

Makati City, National Capital Region, Philippines SellerInteractive, Full time

Seller Interactive is a leading full-service Amazon agency that has been dominating ecommerce growth marketing since 2018. We are driven by our core values of Grit, Growth, Greatness, and Gratitude.

About the Role:

The Lead Generation Representative will be responsible for initiating and maintaining contact with potential customers, generating interest in our offerings, and qualifying leads for further engagement by our sales team. This role requires effective communication skills, a results-oriented approach, and the ability to work collaboratively with our sales and marketing teams.

Key Responsibilities:
  1. Prospecting: Identify and research potential leads through various channels, including cold calling, email outreach, social media, and online research.
  2. Lead Qualification: Engage with leads to determine their needs, budget, and purchase intent, and qualify them based on predefined criteria.
  3. Product Knowledge: Maintain a thorough understanding of our company's offerings to effectively communicate value propositions to potential leads.
  4. CRM Management: Record and maintain accurate lead information in our Customer Relationship Management (CRM) system.
  5. Follow-up: Ensure timely and consistent follow-up with potential leads to nurture their interest and move them through the sales funnel.
  6. Lead Nurturing: Use email marketing and other communication tools to nurture leads and provide them with relevant content and information.
  7. Sales Handoff: Coordinate with our sales team to transition qualified leads for further engagement, providing comprehensive information and context.
  8. Data Analysis: Analyze lead generation performance, track KPIs, and make data-driven recommendations for process improvement.
  9. Reporting: Prepare and provide regular reports on lead generation activities and results to management.
  10. Feedback Loop: Collaborate with our marketing team to provide insights on lead quality and feedback on lead generation campaigns' effectiveness.