Trade Marketing Supervisor
2 days ago
Lead the implementation and execution of trade marketing strategies to drive product visibility, sales, and brand awareness in stores. Closely collaborate with sales and marketing teams to develop effective promotional campaigns, monitor market trends, and ensure successful in-store execution.
Responsibilities- Monitor and manage sales target.
- Analyze sales data and campaign performance to determine effectiveness and ROI of trade marketing initiatives.
- Manage trade marketing budgets and allocate resources for various promotional activities.
- Develop and implement trade marketing plans to align with sales and brand strategies.
- Coordinate with the cross department to ensure proper product placement, display quality, and stock availability.
- Ensure compliance with brand guidelines in all marketing materials and communications.
- Collaborate with sales teams to design promotions, in-store activations, and point-of-sale materials to boost product visibility.
- Provide sales teams with necessary tools, such as promotional materials and training on new products.
- Monitor competitor activities, market trends, and customer preferences to adjust marketing efforts and campaigns.
- Organize and execute in-store events, product demonstrations, and promotional activities to enhance brand presence.
- Build and maintain relationships with agency partners and manpower by attending to their concerns and actual trade visits.
- Prepare regular reports and presentations on trade marketing performance and market insights.
- Ensure compliance of display based on the approved planogram.
Associate
Employment TypeFull-time
Job FunctionAdministrative and Marketing
IndustriesRetail
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