Trade Marketing Associate
4 days ago
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Chief Operating Officer @ Lifestrong Marketing Inc. | Registered PharmacistThe Trade Marketing Associate supports the Trade Marketing team in planning and executing strategies that drive brand awareness and sales in the retail channel. This includes overseeing trade promotions, point-of-sale materials, and working closely with both internal teams and external partners to ensure the brand is effectively represented in the market.
- Campaign Development & Execution: Assist in the creation and execution of trade marketing strategies and promotional campaigns aimed at retail and distribution partners to drive sales and product visibility.
- Retail & Channel Strategy: Work with sales teams to tailor marketing efforts to specific retailers or regions, ensuring alignment with broader brand strategies and goals.
- Market Research & Analysis: Conduct research to understand retail trends, customer behavior, competitive landscape, and sales performance to optimize marketing initiatives.
- Promotional Materials Management: Develop, implement, and manage point-of-sale materials (such as displays, posters, and signage), ensuring consistency with brand guidelines.
- Coordination with Sales Teams: Collaborate with the sales team to ensure promotional activities align with sales objectives and customer needs.
- Vendor Management: Liaise with external agencies or vendors for promotional material production, product placement, or event management.
- Tracking & Reporting: Monitor the effectiveness of trade marketing campaigns by analyzing sales data, market share, and consumer response. Provide regular reports to stakeholders on campaign performance.
- Budget Management: Assist in managing trade marketing budgets, ensuring campaigns are executed within financial constraints.
- Customer Relationship Management: Maintain strong relationships with key retailers, distributors, and business partners, ensuring that marketing strategies are effectively communicated and executed.
- Event Support: Help organize and manage trade events, product launches, or retail promotions that drive customer engagement.
Associate
Employment typeFull-time
Job functionAdministrative
IndustriesRetail
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