Trade Marketing Coordinator

4 days ago


Caloocan City, National Capital Region, Philippines Lifestrong Marketing Inc. Full time

The Trade Marketing Associate role at Lifestrong Marketing Inc. involves supporting the development and execution of strategies to drive brand awareness and sales in the retail channel.

Key Responsibilities
  • Campaign Development & Execution: Assist in creating and executing trade marketing strategies and promotional campaigns aimed at driving sales and product visibility among retailers and distribution partners.
  • Retail & Channel Strategy: Collaborate with sales teams to tailor marketing efforts to specific retailers or regions, ensuring alignment with broader brand strategies and goals.
  • Market Research & Analysis: Conduct research to understand retail trends, customer behavior, competitive landscape, and sales performance to optimize marketing initiatives.
  • Promotional Materials Management: Develop, implement, and manage point-of-sale materials, such as displays, posters, and signage, ensuring consistency with brand guidelines.
  • Coordination with Sales Teams: Work closely with the sales team to ensure promotional activities align with sales objectives and customer needs.


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