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Marketing Performance Analyst

1 week ago

Makati City, National Capital Region, Philippines SAVii Full time

About SAVii

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We're a company that's transforming the employee wellness landscape. Founded in 2017, we've been empowering HR leaders with financial wellness services that elevate team members personally and professionally.

We operate in emerging markets, currently in the Philippines and India. Our goal is to transform lives every day by offering 360° salary linked wellness services. We promote a culture of people-centricity, engage deeply with our team members, and encourage everyone to bring their whole selves to work.

Job Purpose

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We're looking for a Marketing Performance Analyst to play a key role in driving data-driven decision-making across marketing, customer acquisition, and business growth initiatives. You'll analyze marketing performance, optimize growth strategies, and deliver actionable insights to enhance customer engagement and revenue.

Key Responsibilities

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  • ">
  • Analyze marketing campaigns across multiple channels to assess effectiveness and ROI.">
  • Define data collection processes to measure and monitor channel performance.">
  • Conduct A/B testing and experiments to optimize conversion rates and user engagement.">
  • Analyze customer journeys from onboarding to advocacy to identify pain points and engagement opportunities.">
  • Specify data requirements for user segmentation and targeted notifications.">
  • Monitor and assess marketing journey performance to drive continuous improvement.">
  • Collaborate with the Growth Director to build quarterly growth reports and define key growth metrics.">
  • Participate in growth portfolio reviews and help allocate marketing resources effectively.">