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Campaign Optimization Expert

1 week ago

Manila, National Capital Region, Philippines IDGC Full time

IDGC is seeking a Media Buyer and Analyst to join our team As a key member of our team, you'll analyze campaign performance using UTM tracking, Google Analytics, Meta Business Suite, and MMPs to measure ROI and identify areas for improvement.

Conversion Rate Optimization
  • Conduct A/B tests on ad creatives, headlines, and CTAs to improve click-through rates (CTR) and conversion rates.

We're looking for someone with 2+ years of experience in media buying, digital advertising, or performance marketing, and a strong understanding of bid strategies, audience targeting, and conversion optimization. If you're analytical and numbers-driven, we want you to join our team