Digital Campaign Optimization Specialist
2 days ago
**Role Overview**
Credit Corp Inc., a leading provider of responsible financial services in the credit-impaired consumer segment, is seeking a Digital Campaign Optimization Specialist to join our rapidly growing organization. This 12-month project-based role will support our US line of business under Credit Corp Solutions.
As a Digital Campaign Optimization Specialist, you will play a critical role in maximizing the performance of digital campaigns by creating campaign account selections, managing email/SMS/landing page templates, monitoring reporting, and identifying/resolving issues. You will maintain a detailed understanding of Credit Corp's contact strategy and work with senior operational leaders to successfully deliver on an agreed program.
**Key Responsibilities:**
- Create, update, assess, troubleshoot, problem solve, collaborate, and improve digital campaign account selections using SQL, including table joins, CTEs, and stored procedures.
- Undertake relevant quality and governance checks to ensure that campaigning is executed with no data or execution errors.
- Monitor digital campaign volumes and delivery rates, account selection parameters, and outbound digital campaign logs to ensure any campaign issues are raised.
- Create email, SMS, and landing page templates based on documentation and take all new templates through a quality assurance assessment.
- Use HTML to design new email templates and resolve email template issues.
- Complete end-to-end testing & Litmus testing for all new email templates.
- Maximize digital contact attempts within the constraints of compliance limits.
- Assist in maintaining compliance controls through account selection and digital campaign strategy.
- Review digital campaigns and log any issues or opportunities for improvement.
- Identify and document issues and opportunities within digital campaigns that will lead to improvements in asset performance, operational performance, productivity, efficiency, or effectiveness through business or process improvement.
- Analyze digital campaigns and prepare appropriate reports.
- Deploy new reports and implement improvements to existing reports in Tableau.
- Continually enhance the accuracy and relevance of the campaign reporting provided to the business.
- Provide relevant insights to business leaders relating to campaign effectiveness.
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