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At SM Retail, Inc. - Corporate, we are seeking a seasoned Campaign Marketing Manager to lead the planning, execution, and optimization of integrated marketing campaigns across various channels.
Key Responsibilities:- Media Planning & Buying:
- Develop comprehensive media plans across all relevant channels (radio, print, digital, social media, OOH, etc.).
- Negotiate media buys with agencies and suppliers to secure optimal rates and placements.
- Monitor campaign performance and make necessary adjustments to optimize reach, frequency, and impact.
- Campaign Implementation:
- Oversee seamless execution of all aspects of marketing campaigns, ensuring timely delivery and adherence to budgets and timelines.
- Collaborate with creative teams, production agencies, and other stakeholders to ensure campaign consistency and effectiveness.
- Manage campaign logistics, including scheduling, budgeting, and vendor coordination.
- Agency & Supplier Relations:
- Build and maintain strong relationships with media agencies, advertising partners, and other key vendors.
- Negotiate contracts and ensure compliance with all agreements.
- Evaluate agency performance and identify opportunities for improvement.
- Campaign Monitoring & Reporting:
- Track key campaign metrics (e.g., reach, frequency, impressions, engagement, conversions, ROI) using appropriate tools and platforms.
- Analyze campaign performance data and prepare comprehensive reports with actionable insights.
- Monitor campaign performance against key performance indicators (KPIs) and identify areas for optimization.
- Budget Management:
- Develop and manage campaign budgets, ensuring alignment with business objectives and financial constraints.
- Track campaign expenses and reconcile invoices to ensure accuracy and compliance.
- Documentation & Communication:
- Maintain accurate and up-to-date campaign documentation, including briefs, schedules, budgets, and performance reports.
- Effectively communicate campaign progress, results, and insights to internal stakeholders and management.
- Qualifications:
At least 5 to 8 years in Campaign Marketing with project management background.