Marketing Campaign Specialist

1 day ago

Manila, National Capital Region, Philippines beBeeEmail Full time ₱6,000 - ₱8,000
Job Description

As an Email Marketing Specialist, you will play a pivotal role in developing and executing marketing strategies centered on a predominantly bereaved audience. This requires empathy and sensitivity in communication to deliver personalized messages effectively.

  • Develop and implement high-volume email campaigns across multiple systems and email platforms, ensuring seamless integration and efficiency.
  • Drive the creation and execution of A/B tests across various channels to determine the most effective strategies for user acquisition, retention, and engagement.
  • Create engaging, brand-aligned messaging that communicates the value proposition of consumer products while being sensitive to the emotions of the audience.
Required Skills and Qualifications

To excel in this role, you will need:

  • Bachelor's degree in marketing, business, statistics, or a related field.
  • Strong experience in building and launching high-volume email campaigns from scratch, with a focus on empathy and conversion.
  • Proven experience across a variety of email marketing and automation platforms.
  • Demonstrated ability in making strategic recommendations for email platform optimization and developing requirements for future technology consolidation.
  • Growth mindset with a results-driven approach to work (testing, measuring, iterating).
  • Strong organizational skills and demonstrated ability to produce quality work in a timely manner.

Additional requirements include basic HTML knowledge and Salesforce experience.

Key Benefits

This position offers:

  • A customer-centric approach focused on understanding and improving the user journey.
  • The opportunity to collaborate with cross-functional teams, including product, design, content, and analytics.

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