Global Lead Generation Strategist

1 day ago

Mabalacat, Central Luzon, Philippines beBeeMarketer Full time ₱5,500,000 - ₱7,500,000
Job Overview

As a pivotal figure in our organization, you will spearhead online lead generation initiatives through diverse marketing channels. This hands-on role involves identifying, testing, and refining campaigns to expand our market presence into uncharted territories.

Key Responsibilities:
  • Develop and execute lead generation strategies across multiple platforms, including television, radio, podcasts, influencer partnerships, digital billboards, social media, and AI-assisted voice channels.
  • Continuously assess the efficacy of new marketing channels, analyze data to refine tactics, and devise innovative growth-oriented marketing plans.
  • Optimize campaign performance utilizing A/B testing, audience targeting, and conversion tracking.
  • Cultivate cross-functional collaborations to synchronize marketing efforts with business objectives and stay abreast of industry trends to identify opportunities for expansion.
  • Manage budgets, track ROI, and provide comprehensive campaign evaluations.
Requirements:
  • Proven experience in online lead generation or sales with a focus on direct response campaign measurement.
  • Strong background in performance marketing, data analysis, and campaign experimentation.
  • A proactive, test-and-learn mindset with the ability to adapt quickly to change.
  • Experience managing marketing budgets and driving ROI.
  • Excellent communication and leadership skills.

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