Marketing Strategist

20 hours ago


Mabalacat, Central Luzon, Philippines beBeePerformance Full time ₱1,200,000 - ₱1,500,000
Marketing Strategist & Lead Generation Specialist">

The role of a Marketing Strategist and Lead Generation Specialist is pivotal in driving online lead generation through innovative marketing channels. This includes leveraging TV, radio, podcasting, influencer marketing, and social media to expand our reach into untapped markets.

As a hands-on professional, you will identify, test, and optimize new campaigns to drive growth and revenue. Your expertise in building and experimenting with marketing strategies beyond the usual playbook will be invaluable.

Responsibilities include launching and managing lead generation campaigns across various channels, continuously testing new marketing channels, analyzing data to refine strategies, developing and executing growth-focused marketing plans, optimizing campaign performance using A/B testing, audience targeting, and conversion tracking, working cross-functionally to align marketing efforts with business goals, staying ahead of industry trends to identify new opportunities for expansion, and managing budgets and reporting on campaign success.

  • Drive online lead generation through innovative marketing channels, including TV, radio, podcasting, influencer marketing, and social media.
  • Identify, test, and optimize new campaigns to expand our reach into untapped markets.
  • Develop and execute growth-focused marketing plans.
  • Optimize campaign performance using A/B testing, audience targeting, and conversion tracking.
  • Work cross-functionally to align marketing efforts with business goals.
  • Stay ahead of industry trends to identify new opportunities for expansion.
  • Manage budgets and track ROI.

This is an ideal role for someone with proven experience in online lead generation or sales with a focus on direct response campaign measurement. You should have strong background in performance marketing, data analysis, and campaign testing. We're looking for someone who is proactive, adaptable, and flexible in a dynamic environment.



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