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Channel Growth Manager
3 weeks ago
Toby's Sports is seeking a skilled Marketing Officer to lead our channel growth initiatives. As a core member of our team, you will drive strategic development and execution of marketing plans to achieve business objectives.
Key Tasks- Conduct store visits to monitor competitors' activities and implement countermeasure campaigns as needed.
- Analyze campaign results and effectiveness with external agencies to deliver actionable insights and recommendations.
- Control digital marketing spend by allocating budgets to different digital channels.
- Develop and execute best-in-class consumer advertising and communication campaigns.
Closely work with the Content and Creatives Group for the development of marketing materials for all marketing campaigns.