AI Content Strategist

18 hours ago

Manila, National Capital Region, Philippines beBeeAnalyst Full time ₱900,000 - ₱1,200,000
Job Description

The Content Optimisation Analyst role is a cutting-edge opportunity to drive peak performance of our content by uncovering insights and leveraging data-driven decision-making. As part of this innovative team, you will be at the forefront of pioneering new paths to success in the field of generative AI.

Key responsibilities include defining and evaluating KPIs, crafting test plans to drive continuous content improvements, combining diverse data sources to paint an insightful picture of content performance, and utilising various measurement techniques to evaluate effectiveness.

This role requires a strong analytical mindset, hands-on experience with major LLMs, and demonstrated expertise in setting diverse measurement frameworks for content. You will also be expected to leverage interest in applying data to understand audience behaviour and to comfortably aggregate multiple data sources to evaluate effectiveness.

Requirements
  • Technical Proficiency:
    • Deep understanding of ad account setups, metrics, evaluation, and how it drives results.
    • Comfortable aggregating multiple data sources to evaluate effectiveness.
    • Proficiency with tools such as Brandwatch, Global Web Index, Audiense.
    • Excel in data storytelling for non-technical audiences, ensuring insights resonate.
  • Ai, Analytics & Strategic Skills:
    • Hands-on experience with the major LLMs and other providers for analytics, data, and insight work.
    • Possess strong analytics and data-driven experience, driving insights that push boundaries.
    • Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data.
    • Embrace an innovative approach to data and consumer insights, pioneering new paths to success.
    • Leverage interest in applying data to understand audience behaviour.
  • Personal Attributes:
    • Possess a keen eye for detail and critical thinking, driving impactful decision-making.
    • Comfortable thriving in a fast-paced, changing environment.
    • Has a thirst for continual learning and pushing boundaries, driving innovation at every turn.
    • Embrace a collaborative, open-minded approach, fostering a culture of teamwork and excellence.
Benefits

This role offers a unique opportunity to work on cutting-edge AI projects, collaborate with a dynamic team, and contribute to shaping the future of marketing. The successful candidate will have the chance to develop their skills, expand their professional network, and take part in exciting initiatives.

Other Information

Our company values imagination, active listening, and inclusivity. We strive to create an environment where all employees can reach their full potential and feel valued and respected. Our mission is to embed sustainability into every department and project lifecycle, and we are committed to reducing emissions through science-based targets.

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