Content Strategist

4 days ago

Manila, National Capital Region, Philippines upGrad GSP Full time $40,000 - $60,000 per year

Job Description

Designation: Marketing Content Strategist

Business Unit:
Upgrad Global Study Partner

Location:
Philippines

Department:
Marketing

Reports To:
Global Marketing Lead

About upGrad GSP

upGrad GSP is a leading global education marketplace, connecting international students with universities and institutions worldwide. We are driven by technology, compliance, and student success—helping partners achieve sustainable international growth through innovative marketing, recruitment, and admissions solutions.

We are seeking a
Marketing Content Strategist
to join our fast-growing Global Marketing team. This individual will play a key role in elevating our brand presence by delivering impactful, engaging, and data-driven content across multiple digital channels.

Key Responsibilities

Social Media Management

  • Own and manage upGrad GSP's global social media channels.
  • Develop and execute strategies and campaigns to build brand awareness, engage partners, and generate business opportunities.
  • Track, analyse, and optimise campaign performance using analytics.

Email Marketing

  • Plan, design, and execute email marketing campaigns via platforms such as HubSpot or Mailchimp.
  • Drive partner engagement through segmented and targeted communication.
  • Monitor KPIs and refine campaigns for ongoing improvement.

Content Creation & Thought Leadership

  • Produce high-quality short and long-form content, including blogs, articles, case studies, whitepapers, and news updates.
  • Collaborate with internal teams to position upGrad GSP as a thought leader in global education and highlight partner institutions.
  • Create and publish timely announcements on the Partner Portal.

Visual Content Development

  • Design visual assets, infographics, and marketing collateral using Canva, aligned with brand guidelines.
  • Support digital campaigns, website content, and social media posts with compelling visuals.

Project & Campaign Management

  • Manage timelines, tasks, and content calendars using project management tools (Asana, , or similar).
  • Coordinate with global marketing and regional recruitment teams to ensure timely and aligned campaign delivery.

Skills & Qualifications

Education

  • Bachelor's degree in Marketing, Communications, or related field.

Experience

  • 2–4 years of experience in content strategy, digital marketing, or communications.

Technical Skills

  • Proficiency with email marketing platforms (HubSpot, Mailchimp, or equivalent).
  • Strong working knowledge of Canva for visual design and content creation.
  • Familiarity with project management tools (Asana, , or equivalent).

Core Competencies

  • Excellent writing, editing, and storytelling skills across digital platforms.
  • Analytical mindset with the ability to interpret data and optimise strategies.
  • Strong organisational skills and attention to detail.
  • Ability to work independently in a fast-paced, global environment.
  • Exceptional communication and cross-team collaboration skills.

Why Join Us?

  • Be part of a rapidly scaling global EdTech company shaping the future of international education.
  • Collaborate with a diverse, international team across 20+ offices worldwide.
  • Gain exposure to global markets and innovative marketing strategies.
  • Opportunity to directly influence brand awareness and partner engagement on a global scale.

  • B2B Content Strategist

    4 weeks ago

    Manila, National Capital Region, Philippines Starfish Hiring Full time

    A leading Singaporean Telecoms Client is seeking an experienced B2B Content Strategist (Full-time, Remote) with a strong content management, strategy, and copywriting background. You will lead projects that enhance the client's brand presence, engage target audiences, and drive business objectives.RESPONSIBILITIESOversee the planning, execution, and delivery...

  • B2B Content Strategist

    7 days ago

    Manila, National Capital Region, Philippines Digital Full time ₱900,000 - ₱1,200,000 per year

    Hire Digital is seeking an experienced B2B Content Strategist to join our team. This position focuses on creating and implementing a strong content strategy that strengthens our brand presence in the B2B tech industry, particularly through LinkedIn and SEO-driven content.RESPONSIBILITIESCreate a comprehensive B2B content strategy, prioritizing LinkedIn and...

  • Associate Content and social Developer

    2 weeks ago

    Manila, National Capital Region, Philippines Booth & Partners Full time

    OverviewThe role of the Content & Social Developer is responsible for developing strategic social media marketing campaigns for their clients. As the owner of the overall execution, production, and task management of your assigned clients, you are a copywriter and strategist — and able to adapt quickly to an ever-changing environment.This team contributes...

  • Associate Content and social Developer

    4 days ago

    Manila, National Capital Region, Philippines Booth & Partners Full time ₱400,000 - ₱600,000 per year

    Content & Social DeveloperPurposeThe role of the Content & Social Developer is responsible for developing strategic socialmedia marketing campaigns for their clients. As the owner of the overall execution,production, and task management of your assigned clients, you are a copywriter andstrategist —and able to adapt quickly to an ever-changing...

  • Content Creator

    4 days ago

    Manila, National Capital Region, Philippines Outsourced Full time ₱600,000 - ₱1,200,000 per year

    About UsOutsourced. ph is a leading ISO-certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work...

  • Senior Digital Marketing Strategist

    4 days ago

    Manila, National Capital Region, Philippines Connext Global Solutions Inc Full time ₱900,000 - ₱1,200,000 per year

    Connext is a dedicated team of business process outsourcing experts and innovators, with experience in supporting world-class companies in Title and Escrow, Healthcare, Produce Distribution, Retail and Fashion, Design Consulting, and Finance.We are currently looking for a Senior Digital Marketing Strategist who will be working with Connext's Client in the...

  • Social Media Manager and Content Strategist-PART TIME

    4 days ago

    Manila, National Capital Region, Philippines Trident Full time ₱37,500 - ₱48,000 per year

    About usWe are seeking a highly skilled and proactive Social Media Manager and Content Strategist to oversee the social media presence for a celebrity personal brand in the entrepreneurship and financial education space. This role focuses on creating and executing monthly social media content calendars, managing engagement, and ensuring that the brand's...

  • Social Media Strategist

    4 days ago

    Manila, National Capital Region, Philippines IGO DIGITAL HIGH TECHNOLOGY, INC. Full time ₱420,000 - ₱540,000 per year

    IGO DIGITAL HIGH TECHNOLOGY, INC. is hiring a Full time Social Media Strategist role in Taguig, NCR. Apply now to be part of our team.Job summary:Looking for candidates available to work:Monday: Morning, AfternoonTuesday: Morning, AfternoonWednesday: Morning, AfternoonThursday: Morning, AfternoonFriday: Morning, Afternoon1 year of relevant work experience...

  • Content Strategist

    4 weeks ago

    Manila, National Capital Region, Philippines ShopBack group Full time

    Our JourneyShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into...

  • Digital Marketing Strategist

    7 days ago

    Manila, National Capital Region, Philippines Private Advertiser Full time ₱900,000 - ₱1,200,000 per year

    Digital Marketing Strategist (Part-Time, Contract)Role SummaryWe're seeking a Digital Marketing Strategist (Part-Time, Contract) to cover maternity leave starting late October 2025 (with potential to extend). This is a strategy-first, execution capable role supporting ~25 active clients across SEO, Social, and Google Ads. You'll set direction, prioritise...