Data-Driven Digital Marketing Specialist

1 day ago

Lipa City, Calabarzon, Philippines beBeeDigital Full time ₱1,200,000 - ₱1,500,000
Job Description

We're seeking a highly skilled professional to oversee the implementation and management of Google Tags for web properties. As an expert in this field, you will be responsible for coding, testing, and ongoing maintenance.

  • Implement conversion tracking for various web elements such as forms, buttons, e-commerce, and more
  • Verify and sanity-check conversion tracking implementation to ensure accuracy and reliability
  • Debug and fix tracking issues promptly to minimize data loss
Key Responsibilities
  1. Conversion Tracking: Implement conversion tracking for web elements like forms, buttons, and e-commerce sites
  2. Implementation Verification: Verify conversion tracking implementation to ensure accuracy and reliability
  3. Tracking Issue Resolution: Debug and fix tracking issues promptly to minimize data loss
Requirements
  1. Google Tags Experience: Minimum 4-5 years of experience in managing Google Tags for web properties
  2. Analytics Tools: 3-4 years of experience with website analytics tools such as Google Analytics, GA3/GA4
  3. Technical Skills: Basic knowledge of JavaScript and HTML
  4. Digital Analytics Expertise: Proven expertise in digital analytics and web traffic metrics, including Google Analytics, Adobe Analytics, and Amplitude
  5. Web Analytics Strategy: Expert-level knowledge in Web Analytics strategy, requirements, implementation, validation, and reporting
  6. Third-Party Tagging: Working knowledge of third-party tagging, pixel creation, and other related technologies
  7. GA Transition: Experience transitioning GA accounts from UA to GA4
What We Offer

We offer a competitive salary, semi-flexible working hours, technological reimbursement, education opportunities, paid leave, and more.

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