Data-Driven Marketing Specialist

1 day ago

Lipa City, Calabarzon, Philippines beBeeMarketing Full time ₱450,000 - ₱550,000

Job Summary

Our ideal candidate will be a skilled Marketing Operations & Analytics Specialist with hands-on experience in marketing automation and/or web analytics.

Key Responsibilities:
  • Set up and optimize automated marketing campaigns to drive qualified leads and maximize conversion rates.
  • Manage lead-nurturing workflows and customer journey optimization to boost campaign performance.
  • Create seamless integrations between marketing channels to support multi-touch attribution and campaign scaling.
  • Collaborate with the marketing team to execute high-ROI automation strategies that accelerate growth.
Campaign Analytics & Optimization:
  • Implement tracking systems to provide visibility into campaign performance and ROI.
  • Master campaign attribution to understand which channels drive high-value customers.
  • Use data enrichment tools to enhance lead scoring and improve targeting effectiveness.
  • Identify and resolve tracking issues to ensure accurate performance measurement.
Performance Reporting & Insights:
  • Build dashboards showing campaign ROI, lead quality, and conversion metrics.
  • Provide reliable data to marketing specialists and managers to optimize performance.
  • Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns.
Cross-Channel Collaboration:
  • Partner with paid ads, content, and sales teams to optimize the entire funnel.
  • Lead marketing ops projects that support launches and optimization.
  • Communicate performance insights and recommend optimizations.
Measure of Success:
  • Improvements in campaign metrics like conversion rates and lead quality scores.
  • Support growth targets through optimized automation and attribution.
  • Be the go-to expert for campaign operations and enable scalability.
  • Execute setups and optimizations with speed and precision.
  • Build systems that deliver high-quality leads and support revenue growth.

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