Data-Driven Marketing Specialist

23 hours ago

Lipa City, Calabarzon, Philippines beBeeEmail Full time ₱7,000 - ₱8,000
Email Marketing Strategist
Job Summary: We are seeking an Email Marketing Strategist to develop and implement data-driven marketing strategies tailored to client needs. The successful candidate will be responsible for creating and executing email, SMS, and other retention marketing campaigns that drive business growth.

Responsibilities:
  • Collaborate with clients to understand their business needs and objectives.
  • Strategize, formulate, and execute email, SMS, and other retention marketing strategies.
  • Communicate insights and reports on performance.
  • Develop and maintain strong client relationships to drive overall positive client experience.
  • Work with the Client Strategy Manager to manage multiple client accounts.
  • Collaborate with the Activations team to ensure thorough strategy and instructions, aligning everyone on the overall strategy.
  • Upsell and cross-sell additional services to clients to enhance their marketing efforts.
  • Share industry insights and information with marketing to position the company as a thought leader.

Key Outcomes & Accountabilities:
  • Strategy Development: Create and implement effective marketing strategies that meet client needs.
  • Account Management: Manage retention marketing programs for multiple brands, ensuring client satisfaction and retention.
  • Client Understanding: Demonstrate a deep understanding of client business needs and translate them into marketing strategies.
  • Performance Tracking: Analyze and track data to maximize the performance of email and other retention marketing campaigns.
  • Client Communication: Communicate marketing insights and reports on performance, and plan for further development.
  • Team Alignment: Ensure the Activations team has clear instructions and is aligned with the overall strategy.
  • Service Expansion: Successfully upsell and cross-sell services, increasing revenue and client engagement.
  • Thought Leadership: Provide valuable industry insights to the marketing team to enhance the company's reputation as an industry leader.

Benefits:
  • Full-time Remote Work Setting
  • Paid Time Off (30 days annually)
  • Observance of Public Holidays
  • Health and Wellness Allowance
  • Maternity and Paternity Benefit
  • Loyalty Rewards
  • Performance-based Incentives and Bonuses
  • Outcome-focused Environment

We encourage you to stay connected with us and follow our social media pages for the latest updates and future job opportunities.

Seniority level: Mid-Senior level
Employment type: Full-time
Industries: Marketing Services

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