IT Solutions Marketing Expert

2 days ago

Ayala Alabang, National Capital Region, Philippines beBeeMarketing Full time ₱1,500,000 - ₱2,000,000
Senior Product Marketing Manager

We are seeking a seasoned Senior Product Marketing Manager to drive growth and expansion of our IT solutions, software, and services.

The ideal candidate will possess expertise in product marketing within the IT industry, with a proven track record of launching and scaling technology products globally. They will develop and execute GTM strategies, conduct market research, build customer segmentation models, create sales enablement materials, and collaborate with cross-functional teams to ensure alignment on positioning and messaging.

Responsibilities:
  • Develop and execute Go-to-Market (GTM) strategies for IT product launches, market expansions, and feature rollouts.
  • Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  • Build and refine customer segmentation models to optimize targeting and personalized messaging.
  • Create and enhance sales enablement materials, including pitch decks, battle cards, case studies, and whitepapers.
  • Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
  • Drive demand generation initiatives by supporting digital campaigns, content marketing, and Account-Based Marketing (ABM) strategies.
  • Define Key Performance Indicators (KPIs) and performance metrics to measure GTM effectiveness and optimize marketing efforts.
Requirements:
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products globally.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.

Benefits: This role offers a unique opportunity to grow and develop your career in a dynamic and innovative company.

What We Offer: Competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

Location: Remote, Full-time.

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