Talent Acquisition Data Strategist
2 weeks ago
About the Role
We're seeking an analytical and technical professional to join our team as a Demand Generation Specialist. This role will focus on driving and optimizing digital talent attraction efforts through data-driven insights, technical oversight, and cross-channel collaboration.
Key Responsibilities:
- Develop and maintain reporting for key marketing funnel metrics by channel, ensuring consistent cadence and actionable insights for performance improvements.
- Create detailed channel forecasts, manage reporting vs forecast, and support automation or improved solutions as needed.
- Identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans.
- Provide ad-hoc analysis and insights to inform monthly channel strategies.
- Oversee digital experimentation setup, measurement, and reporting across all channels.
- Ensure inbound data integrity and recommend database changes to support marketing requirements.
- Customize, configure, and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations.
- Build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
- Monitor and cleanse data routinely to ensure accuracy and reliability.
- Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO.
- Provide training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.
- Stay up-to-date with tool updates, releases, and implement relevant enhancements.
- Collaborate with stakeholders to identify process bottlenecks and recommend improvements for greater efficiency.
What We're Looking For
- 3+ years in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
- 2+ years as a marketing automation developer/admin.
- Strong understanding of marketing processes, lead management, and demand generation strategies.
- Advanced Excel data modeling and forecasting experience.
- Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
- Hands-on experience with data visualization tools (e.g., Looker, Tableau) and Google Analytics.
- Proficiency with relevant tech stack (e.g., Asana, Looker, GA4, SEMrush, Taleo ATS, Sense HQ) or similar.
- Intellectual curiosity, creative thinking, and a passion for problem-solving and A/B testing.
- Ability to distill insights from large datasets and tell a compelling data story for all organizational levels.
- Excellent communication, organizational, and project management skills; detail- and results-oriented.
- Ability to thrive in a fast-paced, constantly evolving environment.
Benefits and Culture
We offer a supportive work environment, competitive compensation package, and performance bonus opportunities. You'll have the chance to grow your career in a dynamic, family-friendly atmosphere. Our company values diversity, equity, and inclusion, and we're committed to creating a workplace where everyone feels valued and empowered to contribute their best work.
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