Strategic Customer Journey Owner

1 week ago

Rizal, Philippines beBeeMarketer Full time ₱6,000,000 - ₱7,800,000
Key Marketing Position

Winona is a leading telemedicine company providing hormone replacement therapy for women in menopause.

The Role

We are seeking an experienced Marketing Analyst to own the customer journey and uncover insights that fuel smarter acquisition strategies.

This role will work closely with growth, creative, and product teams to set up funnel tracking, evaluate creative performance, conduct competitive research, and provide actionable recommendations.

  • Set up full-funnel tracking from ad click to sign-up to retention.
  • Build dashboards that surface conversion rates, drop-off points, and cohort behavior.
  • Partner with growth and product teams to recommend A/B tests and UX improvements.
  • Analyze paid media and content campaign performance across channels.
  • Break down creative effectiveness by format, hook, CTA, and audience segment.
  • Surface actionable recommendations on what's working and where to iterate.
  • Monitor competitor strategies, landing pages, messaging, and offers.
  • Compile and present intelligence that helps shape our positioning, messaging, and creative tests.
  • Create weekly/monthly marketing performance reports.

As a detail-obsessed Marketing Analyst, you will have 2+ years of experience in marketing analytics or growth analytics, strong understanding of marketing attribution, funnel dynamics, and customer journeys. You should be proficient in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms, as well as advanced Excel/Google Sheets skills; experience with SQL or BI tools is a plus.

What We Offer

Flexible hours, remote work options, a fun and casual work environment, and employee engagement activities and virtual gatherings.

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.

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