Strategic Systems Manager

We are seeking a strategic and process-oriented professional to support our Sales and Marketing teams. This critical role will be responsible for optimizing operations across both departments, enabling our customer-facing teams with the systems, data, and processes they need to drive lead generation, sales conversions, customer retention, expansion, and overall satisfaction.

• Systems Management: Own and manage the setup and optimization of various systems for both Sales and Marketing teams, including page layouts, custom objects, fields, flows, validation rules, processes, and reporting
• Marketing Technology Ownership: Manage and optimize the marketing technology stack, ensuring seamless integration and optimal performance of all tools, with a primary focus on automation and efficiency
• Expertise in Salesforce and Hubspot: Serve as the administrator and expert for both Salesforce and Hubspot. Develop and implement strategies to maximize the capabilities of both platforms in alignment with revenue goals. Ensure seamless integration between Hubspot and Salesforce
• Marketing Automation: Design, implement, and manage automated workflows in various tools to streamline marketing processes, improve lead nurturing, and increase efficiency
• Email Marketing Automation: Manage and optimize email marketing automation efforts within automation platforms, including lead nurturing flows to guide prospects through the buyer's journey and post-sale customer engagement
• Sales Process Optimization: Build, document, and maintain key sales processes (e.g., lead routing, opportunity management, forecasting). Partner with Sales leadership to continuously refine sales journey operations
• Data Management & Analytics: Own all Sales and Marketing data, ensuring data integrity, accuracy, and compliance across systems. Develop and maintain comprehensive reporting dashboards to track key performance indicators, including leads, MQLs, SQLs, conversion rates, customer retention, expansion, and onboarding progress. Analyze data to identify trends, provide actionable insights, and inform both Sales and Marketing strategies
• Lead Forecasting: Develop and maintain accurate lead forecasting models to predict future lead generation and revenue performance. Collaborate with Sales and Marketing leadership to align forecasting with business objectives
• Process Design & Optimization: Create scalable processes that support company growth and improve team efficiency across both Sales and Marketing functions. Identify opportunities to improve workflows and automate repetitive tasks across tools
• Collaboration: Act as the liaison between Revenue Operations, IT, and Sales/Marketing teams on tooling needs and integrations. Work closely with GTM leadership (Sales, Marketing), Product, Customer Success, and Finance teams to align on strategy and enablement initiatives

• Highly fluent in English, both written and spoken
• Bachelor's Degree required. Degrees in Business, Marketing, Finance, or another related field
• 5+ years of experience in a Revenue Operations, Marketing Operations, or Sales Operations role with a focus on system administration and marketing automation
• System Administration certification is required. Additional certifications are a plus
• Deep expertise in marketing automation platforms
• Proven track record of successfully managing and optimizing Sales and Marketing technology stacks
• Strong understanding of B2B marketing and sales dynamics, bonus points if you have experience in the industry
• Experience with A/B testing and data-driven decision-making
• Excellent project management, stakeholder communication, and documentation skills
• A continuous improvement mindset — always seeking ways to streamline, simplify, and scale
• Proficiency in Google Workspace suite (Gmail, Docs, Sheets, Slides, etc.)