Route-to-Market Manager

4 days ago


Taguig, National Capital Region, Philippines Aboitiz Foods Full time

We are constantly improving and optimizing our processes by integrating the value chain around Asia. Our goal is to deliver quality every time, leveraging our sector expertise and capabilities to inspire innovation and drive change in the industry.

The Channel Lead role is responsible for developing the category route-to-market strategy, analyzing, understanding, driving, and creating new avenues for sales growth. This role works closely with the brand category marketing teams and the field sales teams to undertake critical operations that translate brand and category marketing strategies and plans into detailed operational activities and guidelines for effective execution.

Key Performance Indicators
  • Sales growth in trade channels and routes-to-market
  • Effective execution of marketing strategies and programs in trade channels and the route-to-market
  • Volume forecast accuracy and volume allocation plan effectiveness
Preferred Qualifications
  • College graduate from any degree
  • 3-5+ years experience in trade marketing management, trade channels, or sales and marketing operations planning
  • Exposure to customer management, brand marketing, and sales operations a plus
  • Experience in supporting retail operations a plus
Required Skills
  • Adept in trade marketing especially in the area of trade channel development, channel analysis/insight, channel growth planning
  • Capable of analyzing sell-in, sell-out/sell-through, and offtake; channel sales forecasting, volume allocations; distribution planning
  • Versed in pricing and commercial analysis, channel P&L analyses
  • Experienced in channel operations support
  • Strong analytical and strategic thinking skills
  • Systematic, organized, and detail-oriented
  • Digital native (Spreadsheets, Presentations, Word Processing, Cloud Sharing Platforms)
  • Self-motivated, proactive, and assertive
  • Biased towards action and results
  • Strong interpersonal and collaboration skills


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