Senior Category Strategy Manager

1 day ago


Taguig, National Capital Region, Philippines Unilever Brazil Full time

About the Role:

Focusing on driving category growth and strategic decision-making across proximity and emerging retail channels for total foods, this role will be key in developing insights-driven strategies and execution plans tailored for neighborhood stores, convenience stores, health-focused retailers, discounters, grocery stores, public markets, bakeries, meat shops, and eCommerce. The ideal candidate will have a strong analytical background with expertise in data analytics, market research, and trends forecasting.

Main Responsibilities:

  • Develop a deep understanding of consumer needs and identify potential market disruptors.
  • Develop and implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights.
  • Define channel-specific category roles, growth levers, and competitive positioning for Lady's Choice, Best Foods, and Knorr.
  • Build tailored route-to-market and execution models for traditional trade, specialty, and eCommerce platforms.

What You'll Need:

  • Background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories.
  • Strong analytical and problem-solving skills, with expertise in data analytics, market research, and trends forecasting.
  • Experience working with proximity and emerging channels, including traditional trade, modern trade, and eCommerce.
  • Ability to translate insights into strategic execution plans and drive alignment across commercial teams.
  • Strong stakeholder management, influencing, and storytelling skills to engage cross-functional teams.


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