Senior Growth Analyst
2 weeks ago
We are a tech-enabled growth firm that ignites revenue and brand recognition for leading and emerging companies worldwide. As a people-first organization, we value diversity in backgrounds and experiences.
Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services. Our mission is to power relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.
At the heart of our operations is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A – putting marketers in a strategic seat at the table – and providing value in unparalleled ways.
A dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
Role Responsibilities- Diagnose business and marketing KPIs to determine growth constraints
- Research prospective clients, their industry, vertical, similar clients, and competitors, ideal customer profile, sentiment, etc
- Analyze Marketing Mix Models to propose recommendations to optimize the marketing program based on those results
- Determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and the entire digital marketing landscape
- Experience managing or working with large sets of campaigns data ($100k+ spend per month per client)
- Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms
- Familiarity with audience insight tools such as Global Web Index (a plus)
- Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses (a plus)
- Win Rate (40%+)
- Percent of Appraised GP to Won GP (50%+)
- Audit speed
- Accuracy of audit output
We are committed to creating a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best work. If you are passionate about driving growth and brand recognition, we encourage you to apply for this exciting opportunity.
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