
Digital Customer Engagement Professional
6 days ago
We are seeking a highly skilled customer engagement specialist to lead our email marketing efforts. The ideal candidate will have experience in managing campaigns, A/B testing, and working with marketing automation platforms.
Key Responsibilities:- Create and manage campaign calendars, ensuring timely sends and insightful reporting.
- Set up campaigns, monitor performance, and advise on improvements based on data-driven insights.
- Plan and execute A/B tests, record results, and optimize for better outcomes.
- Build and launch segmented campaigns (TOFU, MOFU, BOFU, nurture) that drive customer engagement.
- Design automated campaign drips using marketing automation tools.
- Execute activities ranging from website publishing and maintenance to database updates and content management.
- Operationalize marketing tools, systems, and processes for seamless execution.
- Collaborate with team leads to enhance campaign performances and workflow efficiency.
The ideal candidate will have 2-5 years of relevant work experience or education in fields like Marketing, IT, Engineering, or related. Strong communication skills are essential for collaboration and client liaison.
Requirements:- 2-5 years of relevant work experience or education in fields like Marketing, IT, Engineering, or related.
- Strong communication skills for team collaboration and international client liaison.
- Prior experience with CRM, CMS, Martech software is advantageous.
- Eloqua knowledge or experience is mandatory.
- Detailed-oriented, methodical, and structured approach to tasks.
- Strong problem-solving attitude with attention to detail and meeting deadlines.
- Interest in continued skills development around digital marketing, data analytics, and technology tools.
- Proficiency in Microsoft Office Suite and Excel.
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