
Digital Marketing Professional
2 days ago
As a Digital Marketing Specialist, you will play a pivotal role in driving our organization's online presence. Your responsibilities will include managing and optimizing paid search campaigns, conducting keyword research, implementing SEO best practices, and overseeing website management to improve organic search rankings.
You will collaborate with the content team to create engaging and SEO-friendly content while staying up-to-date with the latest digital marketing trends and technologies. Additionally, you will have opportunities for continuous learning and career advancement in a collaborative and inclusive work environment that celebrates diversity and fosters an inclusive culture.
- Key Responsibilities:
- Develop and execute comprehensive paid search strategies to maximize ROI.
- Conduct thorough keyword research and implement data-driven SEO best practices to enhance organic search rankings.
- Implement local SEO and referral link strategies to increase authority and visibility of webpages.
- Ensure seamless website management, guaranteeing a user-friendly experience, timely updates, and optimal performance for search engines.
- Manage and maintain WordPress websites, encompassing theme and plugin updates, content creation, and troubleshooting.
- Collaborate with the content team to craft compelling and SEO-optimized content.
- Stay current with the latest digital marketing innovations and tools.
- Essential Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital marketing, preferably in a related industry.
- Expertise in WordPress site management, including content updates, webpage creation, plugins, and site maintenance.
- Proficiency in using digital marketing tools such as Google Ads, Google Analytics, SEMrush, and WordPress.
- Strong knowledge of both onsite and offsite SEO best practices.
- Excellent analytical skills and the ability to interpret data to inform strategic decisions.
- Strong communication and interpersonal skills.
- Excellent organizational and project management skills.
By joining our team, you will have access to ongoing training and professional development opportunities, fostering a supportive environment that encourages growth and achievement.
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