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Head of Brand Strategy

2 weeks ago

Manila, National Capital Region, Philippines MCA MUSIC INC. Full time
Key Responsibilities

The Head of Marketing Services will be responsible for:

  • Media Relations: Building strong relationships with media outlets to amplify brand visibility.
  • Digital Marketing: Designing and implementing engaging online campaigns that capture the attention of target audiences.
  • Influencer Marketing: Partnering with influential figures to expand our reach and engagement.
  • Event Management: Planning and executing memorable events that solidify our brand presence.
  • Growing Artist Fanbase/CRM: Developing strategies to foster meaningful connections with our artist fanbase.
  • Quality Control: Ensuring adherence to company standards and maintaining rigorous quality control procedures.
  • Strategic Marketing Analysis: Conducting comprehensive analyses to identify growth opportunities and inform marketing strategies.
  • Vendor Management: Fostering and maintaining strong relationships with diverse vendors and external partners.
  • Performance Measurement: Monitoring, reviewing, and reporting on marketing activities to measure outcomes and ROI.