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Head of Brand Development

3 weeks ago

Manila, National Capital Region, Philippines Menarini Asia-Pacific Full time

The ideal candidate for this role will have a deep understanding of branding and marketing principles, as well as experience in product management within a multinational pharmaceutical company.

Main Responsibilities:
  • Develop and execute comprehensive brand strategies that drive business growth and enhance brand reputation.
  • Lead market research and analysis to identify trends, opportunities, and challenges that impact brand performance.
  • Collaborate with cross-functional teams to ensure seamless execution of brand initiatives.
  • Monitor and analyze data to optimize brand performance and make data-driven decisions.

Requirements:

  • Bachelor's Degree in Marketing, Business Administration, Science, or a related field.
  • MBA or other relevant advanced degree is a plus.
  • Minimum two years of experience in product management in a multinational pharmaceutical company.
  • Familiarity with digital marketing and cardiovascular brands is preferred.