Brand Strategy Manager

1 week ago


Manila, National Capital Region, Philippines Digits Trading Corporation Full time

The ideal candidate for this Senior Brand Manager role will possess a deep understanding of marketing principles and a proven ability to drive business growth through effective brand management.

Responsibilities
  1. Define and articulate the brand vision, mission, values, and positioning, conducting market research and competitive analysis to identify opportunities and threats.
  2. Develop integrated marketing campaigns across various channels (digital, social media, print, etc.), overseeing brand identity guidelines and ensuring consistency across all touchpoints.
  3. Track key performance indicators (KPIs) and analyze campaign results, identifying areas for improvement and making necessary adjustments to the brand strategy.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Strong project management and organizational skills, with experience managing marketing budgets.
  • Excellent written and verbal communication skills, with the ability to negotiate with vendors and agencies.


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