Brand Strategy Manager

3 days ago


Manila, National Capital Region, Philippines Menarini Asia-Pacific Full time

A Senior Brand Manager plays a critical role in building and maintaining a strong, positive brand image that drives growth and supports the company's overall business objectives.

Key Responsibilities:
  1. Developing and executing brand strategies that meet market needs and support business goals
  2. Analyzing market data and campaign performance metrics to inform strategic decisions
  3. Overseeing product lifecycle management, ensuring new products align with brand strategy and meet market requirements
  4. Managing budgets and analyzing data from various sources to assess the impact of brand initiatives
  5. Cultivating customer engagement, both internally and externally

Qualifications:

  • Bachelor's Degree in Marketing, Business Administration, Science or a related field
  • MBA or other relevant advanced degree is a plus

Experience:

  • Brand Manager level - minimum two years of experience in product management in a multinational pharmaceutical company
  • Familiarity with digital marketing is a plus
  • Preferably with experience handling Cardiovascular brands
  • Strategic Planning: Ability to develop and execute brand strategies that align with the company's overall business objectives
  • Analytical Abilities: Ability to analyze market data and campaign performance metrics to inform strategic decisions
  • Market Research: Competence in conducting market research and competitive analysis to identify trends and opportunities
  • Project Management: Strong organizational skills with experience managing multiple projects and campaigns simultaneously
  • Excellent written and verbal communication skills for crafting compelling brand messages and collaborating with various stakeholders


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