Brand Strategy Manager
3 days ago
A Senior Brand Manager plays a critical role in building and maintaining a strong, positive brand image that drives growth and supports the company's overall business objectives.
Key Responsibilities:- Developing and executing brand strategies that meet market needs and support business goals
- Analyzing market data and campaign performance metrics to inform strategic decisions
- Overseeing product lifecycle management, ensuring new products align with brand strategy and meet market requirements
- Managing budgets and analyzing data from various sources to assess the impact of brand initiatives
- Cultivating customer engagement, both internally and externally
Qualifications:
- Bachelor's Degree in Marketing, Business Administration, Science or a related field
- MBA or other relevant advanced degree is a plus
Experience:
- Brand Manager level - minimum two years of experience in product management in a multinational pharmaceutical company
- Familiarity with digital marketing is a plus
- Preferably with experience handling Cardiovascular brands
- Strategic Planning: Ability to develop and execute brand strategies that align with the company's overall business objectives
- Analytical Abilities: Ability to analyze market data and campaign performance metrics to inform strategic decisions
- Market Research: Competence in conducting market research and competitive analysis to identify trends and opportunities
- Project Management: Strong organizational skills with experience managing multiple projects and campaigns simultaneously
- Excellent written and verbal communication skills for crafting compelling brand messages and collaborating with various stakeholders
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Creative Brand Manager
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Brand Strategy Manager
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