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Lead Generation Specialist

4 weeks ago

Taguig, Philippines Eastvantage Full time

About the Role

We are seeking a proactive and results-driven Lead Generation Specialist to accelerate our growth in the Canadian market for SAP SuccessFactors. This role is ideal for a dynamic professional who excels in sourcing, engaging, and qualifying leads across diverse industries. Your ability to combine modern outreach techniques with strong analytical insights will play a key role in strengthening our pipeline and driving business success.

Key Responsibilities

- Lead Generation Campaigns: Plan and execute targeted campaigns to expand brand presence and grow the pipeline for SAP SuccessFactors across Canada.
- Prospecting & Outreach: Identify, research, and connect with qualified prospects via LinkedIn, email, telemarketing, and AI-powered tools.
- Multi-Industry Engagement: Build relationships with decision-makers and influencers across industries, tailoring messages to address unique needs.
- CRM & Analytics: Use Salesforce, HubSpot, or similar platforms to manage leads, track engagement, and deliver data-driven insights that optimize outreach strategies.
- Collaboration: Partner with sales and marketing teams to align lead generation efforts with go-to-market strategies and ensure seamless lead handoffs.
- Market Intelligence: Stay updated on HR technology trends, competitor activity, and the Canadian business landscape to sharpen targeting and messaging.

Qualifications

- Minimum 3 years’ experience in lead generation or business development, ideally within the Canadian B2B market.
- Strong background in researching, identifying, and engaging qualified leads through digital and traditional channels.
- Proficiency in CRM platforms (Salesforce, HubSpot) with proven ability to analyze campaign performance and provide actionable insights.
- Hands-on experience with innovative outreach tools, including AI or automation-driven platforms.
- Excellent communication, interpersonal, and organizational skills.
- Familiarity with SAP SuccessFactors or similar HR technology solutions (highly desirable).
- Self-motivated, results-oriented, and adaptable in a fast-paced environment.

Preferred Assets

- Previous experience supporting HR technology or enterprise SaaS solutions.
- Strong understanding of the Canadian business landscape and regulatory environment.