Owned Media Specialist

As the Owned Media Specialist, you contribute to added customer value, a strong brand and increased sales by setting customer-centric communication plans across specified local digital channels. You work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity in all parts of your work by driving customer growth, retention & development in your sales market through locally relevant owned media channels.

You have strong commercial focus, customer-focused, and strong interest in customer behavior and sales drivers, with proven ability to drive results and work towards goals. You focus on planning and curating content to engage the target audience effectively, having proficiency in 1st party data strategies, content analysis, content management, in collaboration with digital teams to create a holistic customer journey experience.

You are responsible for the overall tactics, plans and execution in local owned media channels (fashion news and app push) and setting the yearly plan, in collaboration with Paid Media and Membership to ensure a holistic customer plan that amplifies each stage of the relationship framework in your sales market, aligned with the omni sales team plan in the region.

Using your deep understanding of the target audience, their preferences and their behaviours, you plan and maintain high-quality content that engages target audiences.

Responsible for understanding the cost associated with email and push, as well as traffic and revenue forecasts for the specific sales market, developing data-driven plans and content in collaboration with the content operations team.

Infuse insight into communications planning by identifying customer growth potential connected to your channels and sales market, seizing opportunities to new customer acquisition and retention.

Adapt to changing digital trends and technologies, staying connected with the latest developments to continually optimize owned media strategies, sharing learnings and insights across regions and global.

As the Owned Media Specialist, you'll act as a strategic specialist to the Content Operations Manager, and ensure cross collaboration between the omni teams, such as the wider CA&M team, Merchandising, Visual Merchandising, as well as Digital.

This role will be reporting to the Content Operations Manager.

We are looking for people with…

In depth understanding of local media landscape and how media agency operates.

And people who are…

Strategic thinker with broad marketing & media skills with a focus on digital media channels.

Experience driving brand & customer growth for different target groups, preferably from local markets.

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU'LL LOVE WORKING HERE: At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.

All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 19 August 2025. Due to data policies, we only accept applications through career page.