Digital Media Buying Specialist

Overview

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (MarTech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are looking for an innovative and curious paid digital media activation specialist to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

Reporting into the Performance Team Lead, the Digital Media Buying Specialist (Asia) is responsible for owning the day-to-day execution of all elements of paid digital media campaigns for SEM, Display and Social ads in the Asia region. You will work in-platform to ensure that highly relevant ads reach target audiences through high quality inventory in the most cost-efficient manner. In this role, you will be managing all aspects of display and social ads including campaign set-up, optimization and reporting. You should also be able to utilize analytics to identify areas of opportunity and improvement, and effectively communicate learnings to different stakeholders throughout the business. You should have in-depth knowledge of the paid digital media landscape and be able to help Manulife stay on top of the latest and most relevant trends.

Responsibilities

• Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party tools.
• Understand and apply high-level industry trends across different media platforms, wherever applicable.
• Set up campaigns in platforms for display and social ads, e.g. DV360, CM360, Google Display Network, Performance Max, Google Discovery Ads and Meta Ads.
• Manage all aspects of budget management, maximizing performance and spend at every opportunity.
• Ensure all campaigns are delivered on time and within budget whilst achieving Manulife's KPIs.
• Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns.
• Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders.
• Spearhead the paid digital media innovation through a continuous test, learn and scale approach.

Required Qualifications

• The candidate should have 3-5+ years of experience in Digital Marketing, specializing in one or more of the following channels: DV360, CM360, Google Display Network, Performance Max, Google Discovery Ads, and Meta Ads.
• Google Analytics or Adobe Analytics platform experience is a strong bonus.
• Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.
• Extensive understanding of digital media platforms and relevant metrics.
• Strong data analysis skills (e.g. Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) to understand campaign performance, optimizations and improvement areas.
• Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis).

Preferred Qualifications

• Certifications across Google Marketing Platform and analytics platforms are a bonus.
• Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition).

When you join our team

• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we'll support you in shaping the future you want to see.

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務商,致力於幫助人們實現「輕鬆投資理財,樂享豐盛人生」。若要進一步了解我們,請瀏覽 Manulife IM 官方網站。

宏利是平等機會僱主

在宏利/恒康,我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工,並從而營造包容的工作環境,接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度,我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別(包括懷孕及其相關情況)、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙,為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。應徵過程中如需協助,請聯絡 recruitments@manulife.com。

Working Arrangement

混合式

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