Archetype Marketing Manager

4 weeks ago

San Fernando, Central Luzon, Philippines Globe Telecom Full time
Overview

Join to apply for the Archetype Marketing Manager role at Globe Telecom.

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Responsibilities
  • Market Analysis and Strategy Development: Analyze consumer behavior, competitive intensity, distribution gaps, and adoption barriers within specific towns or archetypes. Interpret geo-archetype insights and translate them into localized micro-market offers and BTL marketing strategies. Monitor competitor activities, market trends, and regulatory changes within assigned territories to proactively identify opportunities and challenges.
  • Offer and Campaign Design: Develop, propose, and monitor micro-market offers aligned to the strategic posture of the town. Develop, propose, and refine BTL on-ground marketing strategies, activation plans, and community engagement initiatives tailored to the archetype.
  • Execution and Operations Management: Work with the Marketing Activations team to execute BTL on-ground activations including events, roadshows, and community-based marketing programs tailored to the archetype. Manage the allocated marketing budget for micro-market initiatives, ensuring efficient resource allocation and adherence to financial guidelines.
  • Performance Monitoring & Optimization: Conduct post-mortem analyses on offer performance, campaign effectiveness, and activation ROI, then adjust strategies as needed. Prepare and present comprehensive performance reports, insights, and recommendations to the Territory General Manager and other key stakeholders.
  • Collaboration and Advocacy: Collaborate with Territory and National Segment Marketing Teams to align on archetype-specific value propositions and messaging. Act as the voice of the archetype, informing the broader marketing and strategy teams of local market needs and behavioral nuances.
Equal Opportunity

Globe's hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as posting vacancies, selecting, and interviewing applicants. Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here.

Job Details
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Telecommunications

Make Your Passion Part of Your Profession. Attracting the best and brightest talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Note: This description reflects the role's core responsibilities and isn't an exhaustive list of duties.


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