Segment Marketing Senior Manager

5 days ago

Manila, National Capital Region, Philippines GCash Full time

Join to apply for the Segment Marketing Senior Manager role at GCash.

Overview

Lead a team of managers responsible for segment-focused marketing initiatives, campaign planning, and product development to advance the assigned segment.

Responsibilities
  • Manage and lead a team of managers that will primarily be responsible for the following tasks:
  • Lead the planning and development of campaigns targeted to the assign segment - with a lens of crafting the right proposition for the segment while integrating and crafting the positioning of GCash's entire portfolio of products
  • Across the different teams in the organization, drive the product development and launch of acquisition or retention products made specifically for the segment, co-created across the product teams
  • Lead monthly, quarterly, and annual business reviews of GCash's performance within the segment, with a specific lens of integrating internal and external metrics, to tell a coherent business narrative. Moreover, use insights that will emerge and apply it as tweaks or complete rehauls to the planned campaigns
  • Champion the voice of the segment within the organization by initiating market research that looks at the different aspects of the consumer as well as the sharing of the insights within the organization
  • Lead excellence in brand financial and business management by leading business casing of campaigns and programs, as well as the respective post mortems to assess impact
What We Offer
  • Opportunity for career growth and development in the #1 FinTech company in the country
  • Working with a dynamic and highly collaborative team who want to change the game
  • A company that values their people with highly competitive and flexible compensation and benefits package
Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Marketing and Sales
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