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Senior IT Marketing Strategist

3 weeks ago


Manila, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000

Job Title: Senior IT Marketing Strategist

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We are seeking an experienced Senior IT Marketing Strategist to drive our global market expansion and product launches.

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The ideal candidate will have a strong background in IT marketing, with expertise in GTM strategy, market research, customer segmentation, and sales enablement.

">Responsibilities:">
  • ">
  • Develop and execute comprehensive GTM strategies for IT product launches, market expansions, and feature rollouts.">
  • Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.">
  • Build and refine customer segmentation models to optimize targeting and personalized messaging.">
  • Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.">
  • Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.">
  • Define KPIs and performance metrics to measure GTM effectiveness and optimize marketing efforts.">
">Qualifications:">
  • ">
  • 8+ years of experience in IT marketing, preferably within B2B SaaS or enterprise technology.">
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.">
  • Proven track record of launching and scaling technology products in global markets.">
  • Strong storytelling, messaging, and strategic thinking skills.">
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.">
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.">