Assistant Product Development Manager
2 days ago
Reporting to: Product Development Manager
As an Assistant Product Development Manager, you will be responsible for specializing in product development by identifying potential products, conducting market research, generating product requirements, determining specifications, production timetables, pricing, and time-integrated plans for product introduction, and developing marketing strategies.
Responsibilities:
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Plans the launching of new products, releases, and manages the cross-functional implementation of the plan.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
- Conducts studies on company products and translates technical details into benefits for the user.
- Performs testing of marketing product features.
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
- Develops product positioning and messaging that differentiates our products in the market.
- Provides source data for product line communications by defining product marketing communication objectives.
- Works with various teams (design, content, acquisition, product, sales) to implement strategies.
- Demand generation - develop the strategy and manage the marketing programs that drive demand for our product.
Qualifications:
- Completed at least a four-year bachelor's degree, preferably in Business Administration, Marketing, or similar fields of study.
- At least 5 years of experience in Product Development.
- Knowledgeable in competitors' activities both in Traditional Market and Modern Market.
- Ability to follow and analyze market trends to position products.
- Experience working with customers and evaluating sales call results.
About FELCO:
At Firefly Electric and Lighting Corporation (FELCO), customer satisfaction is a commitment. Our mission is to elevate everyday experiences by providing accessible quality products and solutions that every Filipino deserves. We started in 2001, introducing innovative lighting and electrical products to the Philippine market. Over the past two decades, we have worked hard to build expertise and deliver quality products, reliable service, and trustworthy solutions through our brands — Firefly, Royu, ECOLum, and Herks.
Today, we continue to fulfill our mission by entering into new categories and brands. We stay fully committed to meeting the evolving needs of our customers and the industry. We also partner with internationally recognized brands and products such as Chint, ABB, and DCK to provide our valued customers with a diverse range of high-quality products.
Seniority levelMid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesAppliances, Electrical, and Electronics Manufacturing, Computers and Electronics Manufacturing
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