Head of Marketing

1 week ago


Pasay, National Capital Region, Philippines SM Prime Holdings, Inc. Full time

Direct message the job poster from SM Prime Holdings, Inc.

POSITION: HEAD OF MARKETING

RESPONSIBILITIES:

  • Develop and implement comprehensive digital marketing campaigns to increase brand awareness, drive traffic, and generate leads.
  • Craft and execute marketing strategies for all marketing teams, including digital, advertising, communications, and creative.
  • Align marketing activities with company goals and objectives.
  • Conduct market research, competitive analysis, and customer segmentation to identify target audiences, market trends, and opportunities.
  • Design and implement branding strategies to enhance brand awareness and market presence.
  • Collaborate with the content team to create engaging and effective content for various digital platforms.
  • Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
  • Manage the digital marketing budget and ensure campaigns are delivered within budget and meet performance goals.
  • Work closely with the sales team to align marketing strategies with sales objectives and support lead nurturing efforts.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Preferably with Real Estate or Property work-related experience.
  • Proven experience in digital marketing and managing online campaigns.
  • With a minimum of 7 - 10 years of experience in Marketing Management.
  • Strong understanding of digital marketing channels and tools, including SEO, SEM, PPC, social media, email marketing, and content marketing.
  • Proficiency in marketing analytics tools (e.g., Google Analytics) and experience with CRM software.
  • Excellent communication and project management skills.
  • Creativity and willingness to contribute innovative ideas.
  • Ability to multitask and prioritize tasks effectively.
  • Willing to work ONSITE at MOA Complex, Pasay City
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Real Estate and Marketing Services

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