Head of Business Development

3 weeks ago

Makati City, National Capital Region, Philippines HEPMIL Malaysia Full time

The Head of Business Development plays a pivotal role in driving revenue growth and profitability by optimizing the company's sales strategy, proposal effectiveness, and revenue mix across the content business, influencer agency, and talent management verticals. This leader ensures that sales efforts align with the company's financial and strategic goals, focusing on increasing conversion rates, optimizing product mix, and enhancing overall profitability.

This role is critical in positioning the company for growth by aligning business development efforts with strategic objectives and ensuring a balanced, profitable revenue stream across all business segments.

Key Responsibilities

  1. Increasing Conversion Rates and Proposal Value
    • Design and implement strategies to improve the quality and effectiveness of client proposals.
    • Collaborate with internal teams to develop persuasive, data-driven sales materials tailored to client needs.
    • Analyze conversion metrics and adjust approaches to ensure continuous improvement in proposal acceptance rate.
  2. Optimizing Sales Generation Across Business Segments
    • Develop and execute sales strategies that achieve an ideal balance between the content business, influencer agency, and talent management revenue streams.
    • Identify opportunities to cross-sell services across segments, enhancing the value of client engagements.
    • Monitor market trends and adapt product offerings to align with client demands and industry developments.
  3. Revenue and Profitability Management
    • Drive sustainable revenue growth by balancing volume and value in sales pipelines.
    • Optimize pricing strategies and upselling opportunities to enhance profitability across all sales channels.
    • Establish and monitor KPIs related to revenue, cost-efficiency, and ROI for sales and marketing initiatives.

Role: Head of Business Development

Employment Type: Full time

Desired Candidate Profile

Skills Required

  • Proven track record in sales, business development, and revenue management in advertising, content, or influencer marketing industries.
  • Strong negotiation skills with a deep understanding of proposal and pricing strategies.
  • Strategic and analytical mindset with financial acumen to align sales goals with profitability.
  • Ability to foster client relationships and identify cross-selling opportunities.
Company Profile

Hepmil Philippines is a digital advertising company that champions in reaching the Millennials and the Gen Z. Its ecosystem comprises a content arm (PGAG), a creator network (Hepmil Creators' Network), and a revenue accelerator for esports and gaming creators on YouTube (Bent Pixels Asia). With all these three focus points of the company, it leads the market in its ability to provide the best branded campaigns for the brands who want to reach the most influential generation.

PGAG is one of the country's fastest-growing digital content producers, catering to Filipino Millennials and Gen Zs. We create funny memes and highly relatable snackable videos that are contextualized to the local culture, following current trends, and making it thumb-stopping to the young audience.

Hepmil Creators Network (HCN) is a digital creator agency that connects brands with the best and most popular TikTok creators across SEA. HCN has grown to partner with over 1,000 Tik Tok creators across the SEA region. We're experts at engaging with Gen Z and young millennials with hyper-localized entertaining content.

Bent Pixels Asia (BPA) is a joint venture between Bent Pixels & Hepmil Media Group to empower creators, digital talent agencies, and Esports organizations in Asia to efficiently operate and scale their earnings on YouTube. As a revenue accelerator for creators, Bent Pixels Asia connects premium creators with brands to produce and distribute video content at scale through branded campaigns and YouTube reserve media campaigns.

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