Digital Content Manager

4 weeks ago

Cebu City, Central Visayas, Philippines Wedded Wonderland Full time

Wedded Wonderland is the ultimate destination for weddings, lifestyle, and celebrations — inspiring a global community of couples and wedding lovers. We're looking for a Digital Content & Marketing Specialist to lead our online content, elevate our digital presence, and drive measurable growth across platforms.

Responsibilities
  • Manage all content across digital platforms — including copy, imagery, video, voice, editing, uploading, and reporting.
  • Create compelling and trend-driven content that reflects the brand and resonates with the WW audience.
  • Monitor media, social, and pop culture for trending wedding, entertainment, and lifestyle stories relevant to our community.
  • Drive traffic and engagement using SEO, SEM, email marketing, affiliates, and social strategies.
  • Optimise the online customer journey to increase conversion through content and personalisation.
  • Conduct in-depth traffic analysis and research to uncover new opportunities for content growth beyond search.
  • Collaborate with our broad network of stakeholders — including influencers, industry experts, and business partners.
  • Manage the site during promotional and seasonal campaigns, ensuring content is on-brand and timely.
  • Continually refine strategies to improve digital experiences and community engagement.
Requirements
  • 3+ years' experience in a similar role within a digital, content, or lifestyle/weddings company.
  • Strong understanding of long customer journeys and community building.
  • Proven experience across Facebook, Instagram, YouTube, TikTok, Pinterest, and emerging platforms, with strategies tailored for each.
  • Expert knowledge of digital and social organic search, Google Ads, affiliates, and display.
  • Understanding of omni-channel environments (website, CRM, social, advertising).
  • Strong analytical skills and experience with Google Analytics (essential).
  • Demonstrated success in driving online traffic that converts into community growth and sales.
  • Proactive, creative, and results-driven with strong attention to detail.
  • Ability to think outside the box and deliver innovative solutions.
  • Confident communicator with experience working across teams and with external stakeholders.

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