Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Salary Range: P60,000- P80,000

Working hours:  6:00 am to 2:30 pm PHT

Work Schedule: Monday to Friday

Do you love crafting impactful digital content? We're looking for a creative professional to deliver high-quality digital assets that drive our marketing and engagement goals. You'll bring strong design skills, a proactive mindset, and the ability to work independently while collaborating with our team. If you enjoy creating engaging content, managing multiple projects, and turning briefs into effective marketing assets, we'd love to have you on our team.

Key Responsibilities:

In this role, you'll be accountable for the following key results:

Digital Design Creation

• Design and produce graphics (posters, newsletters, email campaigns, website banners, and other downloadable resources) using Adobe Creative Cloud (InDesign, Illustrator, and Photoshop).
• Prepare and format white papers, guidance notes, and other collateral for digital distribution.

Website & Email Management

• Update and maintain WordPress content, including uploading publications, blog posts, and optimising site navigation.
• Execute basic HTML tasks for email and website updates (no development required).
• Email Marketing Automation and Analytics
• Build and manage automated email workflows, drip campaigns, and behavioural triggers.
• Use A/B testing to optimise subject lines, content, and send times.
• Segment audiences and personalise messaging based on user behaviour and demographics

Campaign Support & Execution

• Support marketing campaigns by creating assets that align with campaign goals and audience needs.
• Set up and manage lead generation forms and downloadable content to support conversion efforts.

Campaign Reporting and Insight Generation

• Analyse campaign performance in depth and recommend improvements based on data trends.
• Create dashboards/reports for open rate, CTR, conversions, and ROI.

Marketing Platform Skills

• Use and manage at least one major email marketing or marketing automation platform.
• Integrate email campaigns with CRM and website forms to support lead tracking and nurturing.
• Content Performance Optimisation
• Apply SEO best practices to blogs, news articles, and landing pages.
• Test and refine CTAs, page layouts, and navigation to improve conversions

Collaboration & Workflow

• Work independently to deliver creative assets on time and to brief.
• Collaborate with internal copywriters, stakeholders and marketing manager/team members to ensure cohesive messaging and design.

Quality & Brand Consistency

• Ensure all content adheres to brand guidelines and accessibility standards.
• Maintain a consistent visual identity across all digital touchpoints.

Social media and digital marketing

• Support social media content creation and scheduling.
• Assist with basic analytics and reporting on content performance.
• Explore new tools and formats to enhance content delivery (e.g., Figma, video editing).

Key Requirements:

• Minimum 4 years' experience in graphic design and digital content creation.
• Proficiency in Adobe Creative Cloud: InDesign, Illustrator, Photoshop (non-negotiable).
• Experience with WordPress content management.
• Basic HTML knowledge for marketing tasks.
• Strong portfolio demonstrating relevant design and content work.
• Ability to understand briefs, work independently, and deliver on time.
• Good soft skills for self-management and communication.

Ready to elevate your career and make a real impact? Apply now and complete our Pre-screening Test to get prioritized We can't wait to see the difference you'll make

**A stable internet connection and a working laptop/desktop at home is a MUST**