Digital Content Manager
3 days ago
St Trinity Property Group is one of Australia's fastest-growing property developers. We're looking for a
Digital Content & Marketing Specialist
to drive our online presence, create compelling content, and deliver measurable growth across all digital platforms.
Responsibilities
- Manage all content across channels — including static, video, copy, voice, imagery, editing, uploading, and reporting.
- Create engaging content that reflects the brand, resonates with property buyers and investors, and stands out in market.
- Monitor digital and property media for trending stories, market insights, and opportunities relevant to our audience.
- Leverage SEO, SEM, email marketing, affiliate, and social strategies to boost visibility and engagement.
- Optimise the online customer journey to increase conversion through content and personalisation.
- Conduct in-depth traffic analysis and research to uncover new opportunities for content growth beyond search.
- Leverage our strong stakeholder network, including partners, industry experts, and influencers.
- Manage the website during promotional and seasonal campaigns, ensuring brand consistency across digital channels.
- Continually refine strategies to improve the customer journey and deliver a seamless digital experience.
Requirements
- 3+ years' experience in a similar role within a digital, content, or property marketing environment.
- Strong understanding of long-lead customer journeys (property and investment cycles preferred).
- Experience across Facebook, Instagram, YouTube, TikTok, LinkedIn, and other platforms — with tailored strategies for each.
- Expert knowledge of digital and social organic search, Google Ads, affiliates, social, and display advertising.
- Experience working in omni-channel environments (website, CRM, customer care, advertising).
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Demonstrated success in driving online traffic that converts into qualified leads, community growth, and sales.
- Experience with Google Analytics (essential).
- Creative, proactive, and results-driven, with strong communication and problem-solving skills.
- Ability to build and execute strategies that exceed business objectives.
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