E-Commerce Business Director

2 weeks ago

Makati, Philippines AXA Full time

MAIN PURPOSE OF THE JOB:

The eCommerce Business Director is primarily responsible for achieving the eCommerce business objectives of generating online leads for offline sales conversion (O2O) as well as the targets for online straight-through purchases (STP). He or she will manage a team to deliver end-to-end online marketing activities including strategy development, campaign execution, analytics, and performance marketing. In collaboration with the Distribution/Sales Team, he/she and his/her team are also responsible for achieving sales conversion targets for O2O. The scope also includes identifying and pursuing partners to help achieve business targets and grow the business.

KEY ACCOUNTABILITIES:

· Drive growth of the e-commerce business

· Online leads acquisition and conversion for O2O

· Online sales generation for STP

· Online leads nurturing

· Digital performance marketing from top to bottom of the funnel

· Digital campaign management and analytics

· Collaboration with Distribution to achieve sales targets

· Drive e-commerce platform transformation in collaboration with the involved cross-functional teams

· Lead and motivate direct reports and peers

· Manage relevant internal and external stakeholders including supporting functions within AXA, senior management, AXA Region and Group, creative and media agency partners, other third party partners and vendors, etc.

· Provide the necessary leadership for digital marketing strategies, campaign creation/development/execution to support e-commerce business goals

· Manage all relevant stakeholders in the entity (including senior management), and when needed AMO and Group;

· Manage the ecommerce marketing budget and optimize spend and allocation according to business objectives

EXPERIENCE AND QUALIFICATIONS:

  • Leadership position and experience in people management
  • Around 10 years experience in business performance and digital marketing preferably B2C E-Commerce companies or category, FMCG, and/or Digital Agencies
  • Digital native, fluent in digital ecosystem
  • Familiar with various digital marketing tools and techniques: Google Analytics (Adwords as a plus), Marketing CRM / automation, SEO, Social Studio, etc.
  • Ability to thrive in a fast-paced, dynamic, highly collaborative work environment.
  • Strong project management skills & analytical discipline
  • Cross functional team management
  • Good communication skills, both verbal and written
  • Can lead and foster collaboration in a cross-functional setup

Key Competencies

· Strategic thinking

· People management / Cross-functional team management

· Channel Business Performance

· Performance Marketing

· Project Management of digital campaigns/projects

· Stakeholder management

· Excellent communication skills, both verbal and written

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