
Brand Manager
3 weeks ago
Overview
The role oversees the full lifecycle management of assigned brands, ensuring sustainable growth in reputation, sales performance, and profitability. It requires a balance of strategic foresight, precise execution, and collaboration across multiple teams to keep brand efforts consistent with business unit and organizational priorities. This position calls for mastery of key marketing competencies and the ability to guide others in effective implementation.
Responsibilities- Oversee the full lifecycle management of assigned brands to drive sustainable growth in reputation, sales, and profitability.
- Balance strategic foresight with precise execution and collaborate across multiple teams to align brand efforts with business priorities.
- Provide leadership and guidance to others in effective implementation of marketing programs.
- Bachelor’s degree in Marketing, Business, or related field
- 4–6 years of progressive experience in brand or product management within FMCG or a similar sector
- Strong track record in driving projects, influencing stakeholders, and achieving measurable results
- Strategic brand planning
- Market and commercial data analysis
- Leading cross-functional initiatives
- Innovation and product development processes
- Pricing, promotion, and budget analysis
- Partner and agency collaboration
- Location: Ortigas
- Mid-Senior level
- Full-time
- Marketing
- Food and Beverage Manufacturing
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